What Is Social Media (Sm)?

From Younger Generations to Adults, Social Media has Affect Our Lives!

Social media (SM)-is the use of it to support the sharing of content among networks of users.

Communities of practice/Communities- social media enables people to course groups of people related by a common interest.
Social media information system (SMIS)- is an data organization that supports the sharing of content amongst networks of users.

three SMIS Roles:

Social media providers
Users
Communities

Social Media is a Convergence of Disciplines

Social media providers- Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest provide platforms that enable the creation of social networks, or social relationships among people with common interests.
Users- include both individuals and organizations that use SM sites to build social relationships.

>73% of people with Internet admission employ SM
40% of people access SM via their mobile phones
~lxx% of Pinterest users are Females
84% of LinkedIn users are 25 and older
~ 77% of Fortune 500 companies maintain active Twitter accounts

70% have Facebook pages
69% have YouTube accounts

Depending on how organizations want to use SM, they can be users, providers, or both.

Viral hook- some inducement like a prize or other advantage, for passing communications forth through the tiers.

The exponential nature of relationships via customs tiers offers organizations both a blessing and a curse. Social media is a powerful tool, and to use information technology well, organizations must know their goals and plan accordingly.

five Components of SMIS

Hardware:

Social media providers

Elastic, cloud-based servers

Users and communities

Whatsoever user computing device

Software:

Social media providers

Awarding, NoSQL, or other DBMS, Analytics

Users and communities

Browser, iOS, Android, Windows 10, and other applications

Data:

Social media providers

Content Information- is the data and responses to data that are contributed past users.
Connection Information- is information about relationships.

It differentiates SMIS from Spider web applications.
Both Web sites and social networking sites present user and responder content, just only social networking applications store and process connection data.

Users and communities

User-generated content, connection data

Procedures:

Social media providers

Run and maintain application
For social networking users, procedures are informal, evolving, and socially oriented.

Users and communities

Create and manage content, breezy, re-create each other
The almost troubling case concern user privacy.

People:

Social media providers

Staff to run and maintain application

Users and communities

Key users, adaptive, tin can be irrational

How DO SMIS Advance Organizational Strategy?

SM in Value Concatenation Activities

Social CRM- is dynamic, SM-based CRM procedure. The relationships betwixt organizations and customers sally in a dynamic process every bit both parties create and process content.

Flies in the face of the structured and controlled processes of traditional CRM.

Crowdsourcing- is the dynamic social media process of employing users to participate in product design or production redesign.

eBay- frequently solicits customers to provide feedback on their eBay experience.

Business organization-to-consumer (B2C)- relationships to market products to end users.
Business organisation-to-business organization (B2B)- leads to retailers

How Do SMIS Increase Social Capital?

Co-ordinate to the textbook, Using MIS, "business organization literature defines iii types of upper-case letter, capital, Human upper-case letter and social capital" (pg 301).

Uppercase- Karl Marx

The investment of resources for future profit.
Refers to investments into resources such as factories, machines, manufacturing equipment, and the similar.

Human upper-case letter

The investment in human knowledge and skills for future profit.
Taking a course is investing our money and time to obtain knowledge that hopefully will differentiate from other workers.

Social capital letter- Nan Lin

The investment in social relations with the expectation of returns in the market place.
Strengthen personal relationships: assist someone get a job, ready a friend up on date, or introduce a friend to someone famous.
Weaken personal relationships: continually freeloading, declining requests for help, and failing to spend time with friends.

Social Uppercase Adds Value- Nan Lin

Information
Influence
Social credentials
Personal reinforcement

Value of Social Upper-case letter- Henk Flap

Determined past the number of relationships in a social network, by the forcefulness of those relationships, and past the resource controlled by those related.

When Using Social Networks Professionally, consider the post-obit:

You gain social capital by calculation more friends and past strengthening the relationships you have with existing friends.
You gain more social capital by calculation friends and strengthening the relationships with people who control resource that are important to you.
Use Klout.com-site searches social media activeness on Facebook, Twitter, and other sites and creates what it calls a Klout score, which is a measure of an individual's social capital.

Influencer- Your opinion may strength a change in others' beliefs and beliefs.

Such communication is unreliable and brief.
Such relationship sales have been going on by word of rima oris for centuries; the divergence hither is that SMIS allow such realtionships to scale to levels not possible in the past.
Some famous celebrities become paid more than $x,000 for a single 140-character tweet! (Using MIS textbook, pg 305).

Force of a Human relationship- The likelihood that the other entity (person or other organization) in the human relationship will do something that benefits the organisation.
The Value of Resources controlled past those in the relationships.

At that place is no formula for computing social majuscule, just the iii factors would seem to be more multiplicative than condiment.
The value of social capital letter is more in the grade of Social Capital = Number of Relationships x Relationship Strength x Entity Resources than in the form of Social Capital= # of Relationships + Relationships Strength + Entity Resources
Resource must be relevant to the organization.

Some companies monetize,or make money from, their application, service, or content.

By making users the product
Users are the product being sold to advertisers
"If you're not paying, y'all're the product."

Advertising

Facebook fabricated 94% of its 2015 first quarter earnings from advertising ($iii.5B).
~90% of Twitter's $436M first quarter earnings came from advertising.
Advertising on SM tin come up in the course of paid search, display or banner ads, mobile ads, classifieds, or digital video ads.

Pay-per-click- revenue model, in which advertisers display ads to potential customers for free and pay only when the customer clicks.
Utilize increases value- means the more people use a site, the more than value it has, and the more than people will visit.

Freemium

Revenue model offers users a basic service for free and then charges a premium for upgrades or advance features.

LinkedIn- sells upgrades to its standard SaaS (Software as a Service) production.
~19% from premium subscriptions
62% from online recruitment
19% from advertising

Ad-blocking software

To filter out advertising content and rarely, if ever, run into Cyberspace ads.
Information technology also reported that the use of advertisement-blocking software grew by 69% over the by yr.

Other

Sale of apps and virtual goods, affiliate committee, and donations.

Conversion rate

It measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes another action desired by the advertiser.

Does Mobility Reduce Online Ad Revenue?

According to Marin Software the boilerplate click-through rate of smartphones is 3.75 %, while the aforementioned rate on PCs is two.29%. Thus, mobile users click ads more than often and hence generate more than acquirement (Using MIS textbook pg 309).

PwC-US-Online-Ad-Revenues-by-Channel-2013-2018-June2014

How Do Organizations Develop an Constructive SMIS?

Define Your Goals
Identify Success Metrics

Success metrics/ Key performance indicators (KPI)
Metrics- Are simply measurements used to track performance.

The Right ones: Aid you make better decisions.
The Wrong ones: Are meaningless and exercise not positively affect your determination making. These are commonly known as Vanity Metrics.

Bounce Charge per unit- The % of people who visit your Web site and then immediately leave.

Identify Target Audience
Ascertain Your Value
Make Personal Connections
Gather and Analyze Data

What is an Enterprise Social Network (ESN)?

(ESN)- a software platform that uses social media to facilitate cooperative work of people within an organization.
Enterprise 2.0- refers to the use of enterprise social networks. Andrew McAfee defined six characteristics that he refers to with the acronym SLATES.
Folksonomy- a content structure that emerges from the processing of many user tags.
Communication channels- ways of delivering messages, prior to 1980. There were iii major national Telly networks and no more than half-dozen major national newspapers.
All-time practices- methods that accept been shown to produce successful results in prior implementations. Having an internal champion or defender of your internal ESN is equally important.